Moët & Chandon: Enhancing a Brand
Moët & Chandon is recognized throughout the world as a prominent champagne house and is one of the largest champagne producers in the world. They also happen to be the co-owner of the luxury goods company LVMH Moët Hennessy Louis Vuitton SE, a multinational corporation specializing in luxury goods. The company has a storied history, having been established in 1743 by Claude Moët. Today Moët & Chandon owns 2,900 acres of vineyards and produces approximately 28,000,000 bottles of champagne each year.
According to their website:
Moët & Chandon Grand Vintage champagnes, unlike most champagnes, are made from the grapes of a single exceptional year. Each Grand Vintage is unique and possesses the distinctive, imitable qualities of that year’s outstanding grapes, qualities which have been elevated to their fullest expression through the savoir faire, experience, and expertise of Moët & Chandon. Since 1842, the House has released 76 vintage champagnes. Moët & Chandon possesses one of the world’s most prestigious collections of vintage champagnes, all of which are safeguarded in the Grand Vintage Reserve cellars. Our distinctive style: a bright fruitiness, a seductive palate, and an elegant maturity that are the result of the slow, gradual progression from vine to cellar. Every stage in the process relies on the complementary know-how of vine growers, vat men, cellar men, oenologists, and other professionals, all united by the strong principles that constitute our core values, our Wine Credo.
Renowned houses such as this are represented by marketing agencies who take advertising concepts to creative people like us to get the brand in-store, in front of large retail audiences. And Moët & Chandon is exactly the kind of company with which Performance Solutions loves to collaborate. In this case, we’re taking an already recognized brand and further elevating their global reputation.
We were most fortunate that creative director Jennifer Cranston, a recurrent client for the past five years, introduced the renowned champagne company to us. For some background, Cranston, who owns her own business, has years of experience working with top beauty, luxury, and retail brands. She came to us with a concept for a pop-up store to be installed at the famed Holt Renfrew in Toronto
After much discussion about design, building materials, and a workable timeline, Performance Solutions was brought on to create the pop-up for the Christmas holidays, and Moët & Chandon went ahead and rented the space to begin the project. Under the expert guidance of Cranston, our team went to work to create the perfect installation.
The entire process, from initial talks to installation, took approximately eight weeks. We are fortunate that our projects are dictated by the calendar, and we are usually given time to plan and produce without the pressure of an imminent deadline.
From November 17 to December 31, the installation, entitled The Art of Gifting, took over the Holt Renfrew via a resplendent pop-up experience that featured the House’s signature Moët & Chandon Impérial Brut and Rosé. Guests were able to personalize their gift by having a unique message etched in calligraphy on the bottle. Currently, our team is working with Jenn on an upcoming Hennessy project to be unveiled this month.
The Moët & Chandon activation is exactly the kind of work we love and aspire to continue. If this is something you are interested in accomplishing with your company or business, please reach out to us. We’d love to meet with you to discuss your brand’s ideas.