Molson Global Beer Fridge
Experiential Marketing Fabrication
In partnership with a local agency, Performance Solutions and Molson Brewery created the next generation beer fridge. The goal was to figure out a way to unite people from different places, backgrounds, and heritages with a project that would reward them for their team efforts.
In conjunction with Google translator, contestants had to translate the phrase “I am Canadian” into several different languages to unlock this fridge. Successful contestants were rewarded with a cold Molson’s product.
The fridge had to be designed and fabricated to house the new technological components for the voice recognition process. The new shell, extension, paint branding and installation of the technology took about three weeks to complete.