Toyota Make a Wish

Experiential Marketing

Toyota and their agency wanted to give back to the community for the Christmas holidays, by creating an enormous advent calendar constructed out of shipping containers. People submitted online stories of deserving friends or family and winners were drawn. The unsuspecting winners were invited to the calendar to share their story and be presented a gift. Performance Solutions was tasked to move the project from concept to production. We had lots of challenges along the way, but the results were real tear jerkers.